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The Four Most Common Business Continuity Missteps and How to Avoid Them

The importance business continuity can not be overstated, yet many businesses fall short in their planning efforts. That’s why we’ve compiled four of the most common business continuity pitfalls and how to avoid them. Not having a good grasp on the business: A business plan is incredibly important. If it is quickly disregarded or set aside and your objectives are forgotten, you are setting yourself up for failure. To avoid this, stay focused and regularly review your business plan to insure that you’re still on the right track. Improper management: When a management team decides to deviate from their training,

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The Emergence Of Big Data In Marketing

No perfectly straightforward definition of big data exists, and there is plenty of ambiguity over what big data is, but most can agree it is a positive for marketing. Big Data at its core, in a marketing sense, is essentially the mass collection of data about customers and potential customers, and its ongoing analysis. Using Data For A Purpose The truth is that having a purpose behind what you are doing with big data is the smartest way to move forward. Mediapost.com puts it this way, All marketers agree that a robust, crisp definition that aligns an organization’s stakeholders and

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The Best Ways to Avoid an Email Scam

With so much email marketing going on these days, it would be easy to fall for an email scam. Thousands of internet marketers and companies use email marketing campaigns as a way to get their word out to the masses. So how do you know when something is a scam? Here are a few things to look out for: If it sounds too good to be true, it probably is. If someone promises you will make a million dollars in 30 days, I can pretty much guarantee it’s a scam. There are no “get rich quick” fixes for wealth. Ask any millionaire.

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The Benefits of SSD (Solid State Drives)

For the vast majority of the history of computers, magnetic drives of one kind or another have been the normal form of storage. Magnetic drives have held so much appeal because they do not require constant power, and they are easy to overwrite and change data on (as opposed to an optical disc which is really only good for one use). However, over the last fifteen or so years, new methods of storage have come into use. You are probably familiar with “flash drives” and memory cards. These devices are considered to be SSD (Solid State Drives), and they have made

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The Benefits of Network Attached Storage

Smooth and secure shared access to files is an important part of many businesses. Growing businesses often start sharing files without any plan; they just pass around USB sticks or email files. This gets inconvenient after a while, and it poses security risks. A better way is to have a shared storage device that serves everyone’s needs. This is called Network Attached Storage or NAS. A NAS volume on a network looks like just another drive. It can be available to everyone within the business, or an administrator can set up permissions so that only certain people have access to parts

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The Benefits of Cloud Computing

If you’re thinking about leaping into the cloud, you’re probably making the right choice. For years, cloud computing has been growing, and it’s now a solid concept that is central to many company’s operations. It presents few problems, but comes with many benefits. Let’s talk about a few.   Cheaper Cloud computing is probably cheaper than whatever you’re doing instead. When you use the cloud, there is much less need for networking and storage equipment. Some companies have eliminated them completely. Often, the cloud services even provide software. These services are almost always less expensive than having them in the office,

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