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Four E-Commerce Applications of Big Data

While big data has proven beneficial to brick and mortar stores, it is especially well suited for e-commerce. Unlike the offline world, change is effected more rapidly online in response to information input. For example, the prices of e-commerce products and the types of products displayed, can be instantly adjusted according to the specifics of each visitor viewing the page. Here are four ways that online retailers can benefit from big data: Demand Prediction Social media is an enormous pool of unstructured data on consumer preferences, opinions, and sentiment. Meaningful use of social media on a large scale is a big data

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Five Factors to Look for When Using Cloud Computing for Your Business

We all know the value of cloud computing. It enables you to have a valid backup system that can be accessed any time so that, if your land-based system is temporarily down, it will still function as a service. It is convenient and automatic and takes much of the worry out of how to handle unforeseen disasters. However, how do you keep your data safe and know that you have a secure backup system? How do you know your cloud system is secure? What else do you need to ensure things will run smoothly in the event of downtime? Here is

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Fast Server Hosting: A Simple Way To Increase Your Revenue

Businesses spend a lot of money trying to increase their online revenue. Money is spent on search engine optimization, webpage design and testing, advertising, social media marketing, pay per click, promotional campaigns, and email marketing. All of these methods take skill to master and money to implement. However, there is one cliche that some businesses are overlooking: you are only as strong as your weakest link. You can soup up a car engine as much as you like but if the wheels are missing, the car isn’t going anywhere. This cliche seems to be lost on some of the well

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Ensuring Business Continuity During Disaster Recovery Time

Recent news reminds business owners of the need for business continuity in technology when there is a natural disaster or loss of utilities. Preparation for disaster recovery down-time should be made before there is a potential threat, and choosing the right partner in data protection and co-location is vital to creating a safe and positive environment for your business. Naturally Occurring Disasters The top ten naturally occurring disasters in the state of Texas, ranging from tornados to fires to winter storms, make it an at-risk environment for technology services. Companies should consider utilizing an off-site data center to minimize physical risk to

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Enjoy Maximum Security with Colocation Server Hosting

Deciding whether or not to house your own servers isn’t the easiest task. There are pros and cons that you need to consider before making any type of commitment, but as an alternative, you should look into colocation server hosting. Colocation has numerous benefits, including sufficient security. Passive and Active Protection from Fire Fire can spell disaster for servers, especially if it is allowed to spread. Fortunately, with colocation, you can feel confident in knowing your servers are as safe as possible with passive and active fire protection. Constant Video Monitoring With individuals that are solely responsible for keeping an eye

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Endless Possibilities with IBM’s New Smart Chip

Have you heard of TrueNorth? It’s the recently unveiled smart chip from IBM that contains 5.4 billion transistors and uses only 70 milliwatts of power, according to a recent article from Inc. As a comparison, the modern Intel processor contains 1.4 billion transistors and draws more than 140 watts. But it’s not just the power-saving features of the chip that make it poised for great things. It’s what the chip can do. The idea for TrueNorth was first pondered six years ago and IBM and university researchers intended for it to mimic human biology, the article stated. Like a brain,

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