In 2003, the Can-Spam Act set a list of rules that business owners have to follow when it comes to email marketing. The general tone of the act was that, spamming clients, both potential and current, was considered an illegal exploitation of private contact information. There are many ways that using spam to promote your business can be harmful. Not only is it, in some severe situations, punishable by law, it can do far more harm than good in promoting your brand. Those pesky squeeze pages, parked websites featuring your ad, webpages flooded with your smiling face or logo, emails blasted to your entire contact list; all of these things can be considered spam. There are a few ways that spam can negatively affect your brand:
Spamming was at its height in the early 2000s when knowledge of what it was did not circulate. Many people were taken advantage of due to spam, but those days are long since past. There are many ways to market to customers without the use of black hat spam.
Have any other questions? You can contact us for more information.
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